A quick digital marketing case study. I’ve been looking at examples of where digital marketing has played a strong role in business performance. But, as much as you can use digital to boost your business, social media can be a two-edged sword. Despite obviously having a pro Digital Marketing team, Obike, a bike sharing service, is a good example of how poorly handled social media coverage can act like fuel to the fire to burn a business down. Its important the you put in place a strong plan at the beginning of your marketing efforts to handle social media if a downturn occurs and so you dont end up dealing with issues on-the-run.