In this episode of Olfactive Melbourne we sit down with Purvi Joshi — the founder and creative director behind PEOSYM. We dive deep into the origins, philosophy, and inspiration that shape her Australian-made niche perfumery. PEOSYM was born from a desire for self-expression and storytelling: each scent is more than a fragrance, it’s a personal narrative rooted in memory, culture, and emotional resonance.

In this master-class style conversation we turn our focus to Gullal — a soon-to-be-released fragrance inspired by Holi, the vibrant Indian festival of colours. We explore how Purvi channels the spirit of Holi — its joy, colour, energy, and cultural significance — into olfactory form. What does it mean to translate festival exuberance into scent? How do raw materials, notes, and structure come together to evoke an experience of celebration, colour, and memory?

Gullal opens with grapefruit, pink pepper, and mineral salt before transitioning into a heart of fennel, orris, damp earth, and scattered wild florals. The dry down arrives in threads of incense, dry woods, and soft ambergris, echoing Holika Dahan and the quiet stillness after joy.

We also touch on PEOSYM’s broader work and philosophy, from slow, intentional formulation to ethical sourcing and social impact, including support for education initiatives in India.

Watch as we explore a perfume house where story, emotion, and purpose guide every creation, and where fragrance becomes a way to honour heritage, reflection, and love.

PEOSYM