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Fast Five Shorts | Pro Or Con: Nike Selling On Amazon?

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Manage episode 485876411 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Takeaways: Nike's decision to resume sales on Amazon marks a significant shift in their strategy, emphasizing direct consumer engagement. The brand's previous focus on maintaining a direct relationship with consumers is now seemingly compromised through this partnership. Concerns arise regarding the potential dilution of Nike's brand equity with the mass availability of their products on Amazon. Experts believe that this move could lead to increased competition and a loss of exclusivity for Nike's product offerings. The discussion highlights the tension between utility and lifestyle branding, with potential implications for consumer perception. There are apprehensions regarding counterfeit products on Amazon, which could undermine consumer trust in Nike's brand integrity. Thanks to Alvarez & Marsal Consumer & Retail Group, Simbe, Mirakl, Ocampo Capital, ClearDemand and Infios for making this episode possible. For the full episode, head here: https://youtu.be/Ujbv_kIGzUk
  continue reading

1476 episodes

Artwork
iconShare
 
Manage episode 485876411 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Takeaways: Nike's decision to resume sales on Amazon marks a significant shift in their strategy, emphasizing direct consumer engagement. The brand's previous focus on maintaining a direct relationship with consumers is now seemingly compromised through this partnership. Concerns arise regarding the potential dilution of Nike's brand equity with the mass availability of their products on Amazon. Experts believe that this move could lead to increased competition and a loss of exclusivity for Nike's product offerings. The discussion highlights the tension between utility and lifestyle branding, with potential implications for consumer perception. There are apprehensions regarding counterfeit products on Amazon, which could undermine consumer trust in Nike's brand integrity. Thanks to Alvarez & Marsal Consumer & Retail Group, Simbe, Mirakl, Ocampo Capital, ClearDemand and Infios for making this episode possible. For the full episode, head here: https://youtu.be/Ujbv_kIGzUk
  continue reading

1476 episodes

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