This segment from the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, examines Shipt's new chat-to-cart feature powered by Perplexity's Comet browser. While Chris and Anne appreciate the innovation, they question the execution. Requiring customers to download a separate browser creates too much friction for mainstream adoption. Anne and Chris agree it's the right idea at the wrong time... a PR headline that sounds more innovative than it actually is. Will Shipt's AI gamble pay off, or is it too early for consumers to embrace? For the full episode head here: https://youtu.be/4U1e0ftlJfM #shipt #perplexityai #aishoppingassistant #chattocart #grocerydelivery #retailtech #aiinretail #shoppinginnovation #grocerytech #retailinnovation