Inside The AI-Powered Marketing Shift with Jason Jimenex-Vanover and Kevin Jessop from JCI Marketing
ON THE MOVE: Transportation Sales & Marketing Success Stories
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TMSA’s On the Move Podcast – JCI Marketing
In this episode of On the Move, we’re joined by Jason Jimenez-Vanover, Owner of JCI Marketing, and Kevin Jessop, Director of Marketing & COO, to dig into what’s working in B2B digital marketing for transportation and logistics, and what needs to change going into 2025. Jason and Kevin break down the biggest mistakes they see companies make, how sales and marketing can finally work together instead of against each other, and why the brands winning right now aren’t the biggest. They are the ones who are the most intentional.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Chapters
1. Meet JCI And Their Origin Story (00:00:00)
2. Why Relationships Beat Rigid Agencies (00:03:55)
3. Visionary–Integrator Pairing And EOS (00:06:35)
4. The Biggest B2B Marketing Mistakes (00:09:07)
5. AI Slop, Reddit Tactics, And Reality (00:13:10)
6. Consistency, Omnichannel, And SEO’s Shift (00:16:45)
7. Hidden Buyer Journeys And Longer Cycles (00:21:00)
8. One Free Tip: Shoot Real People Video (00:24:41)
9. Marketing–Sales Trust And Lead Scoring (00:28:02)
10. Agentic AI Hype Versus Hard Truths (00:34:30)
11. Orchestration, Multi‑Agent Workflows, Limits (00:39:10)
12. Teasing JMAP And What It Automates (00:43:53)
13. Why TMSA Community Matters Now (00:47:20)
14. Final Advice: Slow Down And Be Present (00:49:40)
70 episodes