Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Content provided by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Media intelligence and PR measurement with Meltwater’s Chris Hackney
Manage episode 487819048 series 2849242
Content provided by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.
Tune in to learn more!
Our Guest:
Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-time insights.
Five things you’ll learn from this episode:
1. What media intelligence is and how it strengthens PR strategy
2. How to turn media monitoring into measurable business insights
3. Why PR professionals must embrace data-driven storytelling
4. Which metrics matter most when evaluating earned media coverage
5. How Meltwater is evolving its tools to meet the needs of modern communicators
Quotables
“Media intelligence helps you move from reporting what happened to influencing what happens next.” — @ChrisHackney
“PR needs to speak the language of the boardroom. That means data, context, and outcomes.” — @ChrisHackney
“The goal isn’t more coverage — it’s the right coverage that moves the needle.” — @ChrisHackney
“You can’t manage what you don’t measure. And that includes reputation.” — @JasonMudd9
“Media monitoring tools have evolved. It’s time PR pros evolved with them.” — @JasonMudd9
If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.
About Chris Hackney
Our episode guest is Meltwater’s Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.
Chris has a deep understanding of the evolving PR landscape and the growing need for measurement and accountability in earned media. He frequently works with clients to strengthen their media intelligence capabilities and align communications with business outcomes. His insights help brands better understand their reputations, competitive positioning, and media performance in a fast-moving digital environment.
Guest’s contact info and resources:
10 steps to prepare your company for crisis
Additional Resources:
Understanding the differences of PR monitoring, measurement, and evaluation
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
148 episodes
Share
Manage episode 487819048 series 2849242
Content provided by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mudd, Axia Public Relations, Jason Mudd, and Axia Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.
Tune in to learn more!
Our Guest:
Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-time insights.
Five things you’ll learn from this episode:
1. What media intelligence is and how it strengthens PR strategy
2. How to turn media monitoring into measurable business insights
3. Why PR professionals must embrace data-driven storytelling
4. Which metrics matter most when evaluating earned media coverage
5. How Meltwater is evolving its tools to meet the needs of modern communicators
Quotables
“Media intelligence helps you move from reporting what happened to influencing what happens next.” — @ChrisHackney
“PR needs to speak the language of the boardroom. That means data, context, and outcomes.” — @ChrisHackney
“The goal isn’t more coverage — it’s the right coverage that moves the needle.” — @ChrisHackney
“You can’t manage what you don’t measure. And that includes reputation.” — @JasonMudd9
“Media monitoring tools have evolved. It’s time PR pros evolved with them.” — @JasonMudd9
If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.
About Chris Hackney
Our episode guest is Meltwater’s Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.
Chris has a deep understanding of the evolving PR landscape and the growing need for measurement and accountability in earned media. He frequently works with clients to strengthen their media intelligence capabilities and align communications with business outcomes. His insights help brands better understand their reputations, competitive positioning, and media performance in a fast-moving digital environment.
Guest’s contact info and resources:
10 steps to prepare your company for crisis
Additional Resources:
Understanding the differences of PR monitoring, measurement, and evaluation
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
148 episodes
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Similar to On Top of PR with Jason Mudd
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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…
continue reading
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
