In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry.

Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context.

Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants.

00:43 Meet the Legend: Steve Cox

01:20 Steve Cox's Journey in Media

03:58 Transition to Out-of-Home Advertising

05:36 Challenges and Strategies for Smaller Media Owners

09:06 The Five-Step Sales Process

19:06 Common Mistakes in Media Sales

22:55 Understanding Audience Behaviour

23:41 Marketing to Brands and Agencies

24:40 The Importance of Agency Relationships

25:39 Targeting Small and Local Brands

26:49 Effective Communication with Agencies

31:30 The Value of Agility and Passion

33:35 Quickfire Questions with Steve

42:20 Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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