Artwork
iconShare
 
Manage episode 478310933 series 2395115
Content provided by Audioboom and OncLive® On Air. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom and OncLive® On Air or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this week’s episode of MedNews Week’s Oncology Unplugged, host Chandler Park, MD, a medical oncologist at Norton Cancer Institute in Louisville, Kentucky, was rejoined by Paul Hanona, MD, to give advice to up-and-coming oncology content creators. Dr Hanona is the chief Hematology Oncology Fellow at Beaumont Health in Royal Oak, Michigan. He is also is content creator under the handle @doctordiscover.
In part 2 of a 3-part series, Drs Park and Hanona discussed effective social media strategies for sharing oncology information. Dr Hanona emphasized the importance of watch time, using a strong hook, captions, and consistent posting. He also talked through the simple recording equipment he uses and noted that different social media platforms favor different content styles. The conversation focused on the importance of finding one's voice and defining the brand's focus, as well as the need to tailor content to the specific audience of each platform.
  continue reading

730 episodes