Ella McLean is the Founder of Hello Lover, a sex-positive place that's open all hours. From the outside, Hello Lover looks like a beautifully branded and curated online sex shop where you can buy all sorts of play things. But dig a little deeper and you'll find a brand passionate about taking the guilty out of (everyday) pleasure, and guiding their customers to grow their confidence and sexuality, through healthy conversation and community. They're on a mission to change the outdated sex shop industry and make intimacy better, for everyone.