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The One Thing Solopreneurs Get Wrong About Branding with Phillip Marzouk

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Manage episode 474825561 series 3325807
Content provided by Trudy Rankin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trudy Rankin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“Marketing hasn’t fundamentally changed in 150 years. The tools have — but the core principles? Still the same.”

That’s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works.

Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He’s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them — not just what’s trending.

We Also Talked About:

  • The marketing truths that haven’t changed since Rolex used influencer marketing… in the 1920s
  • What PPC (pay-per-click) and SEO really mean, and when you should use them
  • Phillip’s journey from webmaster to high-level strategist (and why he left the Cannes Film Festival experience behind)
  • How big-budget brands still rely on scrappy marketing strategies — and what solopreneurs can learn from that
  • The critical moment when Phillip realized he preferred helping struggling small businesses over running blockbuster campaigns
  • Why AI can’t replace your expertise — and how to use tools like ChatGPT without sounding like a robot
  • The exact process he uses to turn bland AI output into high-performing marketing content
  • When to stop doing it all yourself and finally hire help (hint: it's when you're spending more time fixing than growing)
  • Why your business is no longer “your baby” once you start hiring — and why that’s a good thing

Want to be notified when new episodes come up? Sign up to my newsletter here.

RESOURCES MENTIONED

Want regular access to tips, techniques and advice from experts about growing your business? Get them here.

See omnystudio.com/listener for privacy information.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 474825561 series 3325807
Content provided by Trudy Rankin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trudy Rankin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“Marketing hasn’t fundamentally changed in 150 years. The tools have — but the core principles? Still the same.”

That’s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works.

Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He’s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them — not just what’s trending.

We Also Talked About:

  • The marketing truths that haven’t changed since Rolex used influencer marketing… in the 1920s
  • What PPC (pay-per-click) and SEO really mean, and when you should use them
  • Phillip’s journey from webmaster to high-level strategist (and why he left the Cannes Film Festival experience behind)
  • How big-budget brands still rely on scrappy marketing strategies — and what solopreneurs can learn from that
  • The critical moment when Phillip realized he preferred helping struggling small businesses over running blockbuster campaigns
  • Why AI can’t replace your expertise — and how to use tools like ChatGPT without sounding like a robot
  • The exact process he uses to turn bland AI output into high-performing marketing content
  • When to stop doing it all yourself and finally hire help (hint: it's when you're spending more time fixing than growing)
  • Why your business is no longer “your baby” once you start hiring — and why that’s a good thing

Want to be notified when new episodes come up? Sign up to my newsletter here.

RESOURCES MENTIONED

Want regular access to tips, techniques and advice from experts about growing your business? Get them here.

See omnystudio.com/listener for privacy information.

  continue reading

100 episodes

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