This Deep Dive Podcast reviews the book, "The New Science of Customer Relationships: Delivering the One-to-One Promise With AI." The framework for leveraging AI to build more profitable and personalized customer relationships. It focuses on helping marketers, sales leaders, and technology professionals understand what data to collect, which technologies and tools to use, and how to ethically deploy AI for customer engagement.
Core Topics and Tools
•Systems and processes for generating smart, hyper-personalized customer interactions using AI.
•Guidance on integrating generative AI directly into business operations for measurable financial results.
•Tools for extracting actionable insights from customer feedback and behavior, including sentiment analysis and conversational AI.
•Specific recommendations on data collection, analytics, and tailoring product/service improvements based on data-driven insights.
•Strong emphasis on ethical guidelines for data use and customer communications.

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