In this episode of the Online Reputation Management Podcast, James Dooley and Kasra Dash break down the fundamentals of repairing and strengthening online reputation. They explain how brand entities (person or company), online platforms (owned, social, and third-party), and search engines interact through a cycle of removal, suppression, and authority building. Through semantic triples such as “Brand — publishes — positive content” and “Third-party websites — validate — brand reputation,” they outline practical ORM actions including Parasite SEO, social fortress activation, review management, personal website optimization, and content stacking to push negative results down and elevate factual, positive brand signals across the web.