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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, James Dooley and Kasra Dash break down the fundamentals and advanced strategies of safeguarding brand reputation online.
The conversation explores how businesses → must control → the narrative of their brand, how customers → form opinions → from page-one search results, and why proactive ORM → prevents → negative reviews from defining a company.
Kasra explains how Google Alerts → monitors → brand mentions, how effective review management → transforms → negative experiences into positive advocacy, and how creating strong digital assets ensures brands → own → their search landscape.
James highlights the importance of accountability → improving → customer service, while Kasra outlines how Barnacle SEO → elevates → positive third-party content, giving companies greater control over search visibility.
Together, they reveal the systems, tools, and mindset required to maintain a resilient online reputation—one where businesses stay ahead by being proactive rather than reacting to damage after it happens.
26 episodes
