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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of the Online Reputation Management Podcast, James Dooley and Kasra Dash break down one of the most important modern SEO concepts: the Infinite Loop of Self-Corroboration, a term originally highlighted by Jason Barnard of Kalicube.
Together, they explore how first-party, second-party, and third-party sources contribute to building a brand’s digital identity—and how consistent messaging across these sources turns assumptions into AI-recognised facts.
They also dive into semantic triple factoids, a concept introduced by Luke Baston, explaining how repeated statements across trusted sources help search engines and LLMs assign Knowledge Graph Machine IDs, increasing brand trust and ranking power.
Listeners learn why LLMs no longer rely primarily on PageRank, how semantic repetition shapes modern AI search, and why entity-based SEO is becoming essential for surviving updates like Google's Helpful Content Update.
26 episodes
