In this episode of the Online Reputation Management Podcast, James Dooley and Karl Hudson unpack what truly makes an ORM agency world-class because modern brands depend on trust signals across Google, social platforms, and AI systems.
They explore how proactive reputation building—through digital PR, branded content, guest posts, and entity strengthening—creates a consistent narrative that search engines and LLMs recognise as authoritative facts.
Karl explains that elite ORM teams use full-spectrum content creation and entity reinforcement because broad citation patterns help suppress negative results and elevate brand sentiment.
James breaks down why the best agencies combine suppression with legal deletion, working with specialist solicitors to remove defamatory articles entirely rather than simply hiding them.
Together, they show how ORM now functions as modern branding, where Google’s updates and AI models reward credible entities with higher visibility, stronger rankings, and better trust across digital ecosystems.