Katie Smart served as a research librarian at UiT The Arctic University of Norway from 2022 to 2025. A geologist with research experience from three countries (Canada, Germany, South Africa), Katie's role at UiT was as a specialist in open science services. In this episode, she discusses different local and national services for open science that she has been involved in and emphasizes that marketing open science to academia must include the perspective of the target audience: the researchers. Although open science can be framed benefiting academia and society as a whole, in order to get strong buy-in from academia it must also be framed as to how it will propel each individual’s career. For more details, including a transcript of the entire episode, see https://doi.org/10.7557/19.8152.