⏱️ Timestamped Show Notes:

[00:00] Jason introduces his background in behavior analysis, leadership, and the military
[01:00] Lessons from Army leadership—why micromanagement fails
[03:30] Servant leadership vs. command and control
[06:00] How servant leadership transforms teams, families, and businesses
[08:00] The real roots of toxic masculinity and redefining it
[10:30] The masculine wound explained through 4 archetypes
[13:00] White Knight, Tyrant, Nice Guy, and Lone Wolf breakdown
[16:00] Jason’s coaching style and the importance of flexible plans
[18:00] Trust and communication as the foundation of leadership
[20:00] The 5 controllables every man must master
[21:00] TRACE vs SHADE behaviors and why they matter
[23:30] Comfort as a trap—and why discomfort drives growth
[25:00] Jason’s most rewarding client breakthroughs
[27:00] Nikki and Jason on business authenticity vs. chasing money
[31:00] Dunning-Kruger effect in the expert economy
[33:00] Why problem-solving matters more than money
[36:00] PAIS framework: Problem, Agitation, Insight, Solution
[40:00] Nikki on being real vs. scripted authenticity
[44:00] How honesty builds leadership and trust
[46:30] Co-creating healthy leadership relationships between men and women
[50:00] Leadership = Responsibility, not Authority
[54:00] The janitor as a leader – redefining leadership at all levels
[56:00] Can everyone be their own business owner?
[58:00] Jason envisions a future of collaborative independent businesses