📋 Timestamped Show Notes

[00:00:00] Meet Hillary Cisco – from glass artist to web design expert for wellness-driven brands
[00:01:00] Why she left corporate tech & networking: spiders, walls, and “no thanks!”
[00:03:00] Yoga, tech, and teaching: bridging heart and systems
[00:05:00] How Hillary uses NLP to create emotional connections in web design
[00:07:00] The role of colors, images, and language in conversions
[00:08:00] The problem with "just throwing words" on a website
[00:10:00] Websites as a living tool – why you shouldn’t wait for perfect
[00:11:00] Using sensory language to match how people process information
[00:12:00] Chunking: why breaking content into small bites matters
[00:14:00] Conflicting website feedback & pricing transparency debates
[00:17:00] Customization and collaboration: helping clients shape solutions
[00:18:00] Hillary’s tech background: support, automation, integration, and coaching
[00:20:00] Yoga, wellness, and building websites that feel human
[00:22:00] SEO basics: Search Console, keywords, and using real-world language
[00:24:00] Why networking matters more for SEO than you might think
[00:25:00] Local SEO tips and examples from movers and neighborhood keywords
[00:27:00] Engaging, entertaining, educational: Hillary’s 3 E’s of content
[00:28:00] Nikki and Hillary talk networking groups like BNI—what works, what doesn’t
[00:32:00] Finding groups that fit you, not just your industry
[00:35:00] Nikki breaks down early signs of burnout (physical, emotional, behavioral)
[00:37:00] Dark humor and mental health: how laughter helps with regulation
[00:40:00] Balancing business needs with personal limits in high-demand settings
[00:42:00] Self-care and support systems—don’t do this alone
[00:45:00] What happens when burnout gets too far and how therapy can help
[00:47:00] Creative space as healing: audio books, fantasy, meditation, gaming
[00:50:00] Nikki’s take: escaping through books vs. gaming with friends
[00:52:00] Rage weeding, outdoor healing, and the importance of breaks
[00:54:00] Allergies, smells, and sensory overload in the real world
[00:56:00] Why listening to your body isn't optional—especially with chronic illness