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Preview: The Authenticity Trap

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Manage episode 479818484 series 3653842
Content provided by BAV Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BAV Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.

⭐️ Full episode drops 5/05/2025, wherever you find your podcasts. ⭐️

Learn more a thttps://www.theopinionparty.com

Everyone is welcome at the Opinion Party, so give it a listen and share yours!
---

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.

CREDITS:
Hosts: Laura Jones and Jason Gaikowski
Executive Producer: Mark Richardson
Editor: Gabriel Montoya
Spiritual, Menu, and Technical Advisor: Ketzirah Lesser
Research: Aly Ryan

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 479818484 series 3653842
Content provided by BAV Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BAV Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.

⭐️ Full episode drops 5/05/2025, wherever you find your podcasts. ⭐️

Learn more a thttps://www.theopinionparty.com

Everyone is welcome at the Opinion Party, so give it a listen and share yours!
---

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.

CREDITS:
Hosts: Laura Jones and Jason Gaikowski
Executive Producer: Mark Richardson
Editor: Gabriel Montoya
Spiritual, Menu, and Technical Advisor: Ketzirah Lesser
Research: Aly Ryan

  continue reading

8 episodes

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