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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Today is January 18th and I’ll be talking about a potential algorithm update, Reviews in maps, Google My business hours, page experience going to desktop, Travel & Google Ads webinar, Competitive analysis and more!
Full Blog Post and Show Notes @ https://opinionatedseo.com/s2e12
January 14th and 15th seems to be a lot of movement in the algorithm trackers - was there an update?
Some of my sites that are relatively newer content seems to have jumped up quite a bit in this time, but I think that might just be a coincidence. This podcast’s main site had a jump to about 1400 impressions in Google Search Console compared to its average 50-100 per day. That ended up dropping back down a bit, so if Google was doing something, it might have been temporary if this site was an indicator.
https://www.seroundtable.com/google-search-ranking-update-january-14-32762.html
Allie Margeson, the Director of SEO Services at Whitespark noticed review snippets getting visibility on maps. See her tweet.
https://twitter.com/SeoAllie/status/1483166745980456966
Colan Nielsen for Sterling Sky writes about Google My Business and when to list your hours as 24/7.
https://www.sterlingsky.ca/when-should-i-list-my-google-business-profile-hours-as-open-24-7/
We mentioned it a couple weeks ago, but Yoast officially launched their Shopify SEO app.
https://yoast.com/release-yoast-seo-for-shopify/
Google has been giving us a heads up on Page Experience rolling out to desktop. Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google’s page experience criteria.
https://developers.google.com/search/blog/2021/11/bringing-page-experience-to-desktop
In case you missed it, Google Ads put on the “Travel On Air” with Episode available for on demand viewing. If you are a marketer in the Travel industry (I’m talking to you Louderback and Dylan!) then this may be of interest!
https://adsonair.withgoogle.com/events/travel-on-air-episode-4
SEMRush published an article on their blog about not the ten, but the 12 Best Competitive Intelligence Tools for Market Research.
https://www.semrush.com/blog/top-18-competitive-intelligence-tools-advanced-market-research/
And, since we seem to always talk about internationalization, John Mueller answered a question on Reddit asking if Google used the same algorithm for each language.
“Mostly. Search uses lots & lots of algorithms. Some of them apply to content in all languages, some of them are specific to individual languages (for example, some languages don't use spaces to separate words -- which would make things kinda hard to search for if Google assumed that all languages were like English).”
https://www.reddit.com/r/SEO/comments/s64i0e/does_google_use_the_same_algorithm_for_every/
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