"The sales order stays whole, but fulfillment becomes flexible." In this deep dive, Jared Ward and Billy Bush unpack the thinking behind Luminous' new Fulfillment Order system—exploring how smarter multi-warehouse orchestration, dynamic routing, and automation rules are reshaping the future of commerce operations. From solving the complexities of split shipments to laying the groundwork for smarter purchasing flows, this episode captures a pivotal moment for brands scaling across multiple fulfillment channels.
Meet Jared Ward
Jared Ward is the founder and CEO of Luminous, where he is transforming ecommerce operations through a smarter, multi-warehouse ERP built for modern brands. With a background that spans DTC brand ownership to leading Made-in-China’s sourcing division, Jared’s hands-on experience in supply chain and fulfillment exposed critical gaps in traditional ecommerce software. His passion for solving operational inefficiencies shines through as he talks about how Luminous is enabling dynamic fulfillment flows, multi-warehouse orchestration, and automation-driven purchasing—giving brands the tools they need to scale efficiently and intelligently.
Meet Billy Bush
Billy Bush is Head of Product at Luminous, where he drives product strategy with a relentless focus on solving real operational challenges for modern ecommerce brands. With a background in product management, systems design, and business strategy, Billy blends deep technical expertise with a consultative, customer-first approach. In this episode, his expertise is front and center as he breaks down how Luminous is rethinking fulfillment logic, multi-warehouse automation, and smarter purchasing flows to power faster, more efficient scaling.