Gerardo is the owner and manager of Akumal Dive Center, the oldest dive shop in Akumal Bay, and Opwall's partner for marine research in Mexico. Gerardo ended up in the field of conservation somewhat by accident. He studied business and after graduating he began to work in the dive shop, which has been in his family since 1975. Gerardo quickly realized that the health of the bay would be essential for the long-term health of his business. Since then, he has worked with many scientists and conservationists, and become a strong voice for conservation through sustainable business. In this episode, we discuss how Gerardo sees the role of business investing in conservation, his team's restoration of Akumal Bay, and how to bridge the gap between science and business to build successful conservation projects.