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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Evan Ratliff is a magazine writer, podcaster, and author of Mastermind: Drugs, Empire, Murder, Betrayal, which was released in 2019 by Random House. In addition to co-founding Longform and The Atavist Magazine, Evan was also one of the founding editors of Pop-Up Magazine.
In this episode, he talks to Matthew about Shell Game, a hit narrative podcast Evan funded, created, and distributed independently, working with a small team that included Evan's wife, Samantha Henig, and the independent producer Sophie Bridges. "I've had pretty good experiences doing projects with friends," Evan says. "And enough of those projects have worked out that I feel like it's worth taking some risks, especially in this environment where like the media industry is constantly like devolving in new and unexpected ways that you didn't even think about last year, where you were like, 'Oh, well that's solid,' and now it's gone."
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