Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 521206040 series 3688229
Content provided by Saurav Gupta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Saurav Gupta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In today's episode, I chat with Pierre Patrouillard from GTM Partner about building effective cold email infrastructure and outbound systems for B2B SaaS companies.
We discuss his approach to working with high-ticket clients (minimum $10K ACV), focusing on deliverability-first services before creative campaigns. Pierre shares his process for mapping total addressable markets, using funding data and company signals to identify cloud optimization opportunities, and why he prioritizes relevance over personalization. We also explore his journey from data analytics in San Francisco to running a remote agency from Lisbon, the evolution of AI SDRs, and why relationship-driven selling will become increasingly important as automation improves.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:13) What GTM Partner Does and Client Focus
(01:04) First 30-60-90 Days Process
(03:20) Creative Campaigns vs Fundamental Triggers
(04:38) Copywriting Process and Using Claude
(06:05) Relevance vs Personalization
(07:03) Cold Email vs Multi-Channel Debate
(08:19) Finding the Right Niche and ACV Requirements
(10:01) Pierre's Journey from Data Analytics to GTM
(11:19) Current Location and Remote Work
(12:11) Future of GTM and AI SDRs
(13:43) Building Custom Outbound Engines
(15:30) Closing and Contact Information
🔗 CONNECT WITH PIERRE
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
33 episodes
