Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 508596506 series 3688229
Content provided by Saurav Gupta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Saurav Gupta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients.
We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that scraped LinkedIn posts to pre-book meetings with attendees. Ankit shares his philosophy on strategic personalization and discusses how timing-based campaigns around industry events can dramatically boost response rates. Ankit also shares his vision for the future of the space: increasingly micro-targeted, intent-based campaigns as broad outreach becomes commoditized, and AI tools making GTM engineering accessible to non-technical sales professionals through natural language interfaces.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:35) What The Kiln Does: Custom GTM Implementation
(02:06) CRM Re-engagement: Mining Existing Leads for Quick Wins
(02:49) Strategic Personalization: First Line + Case Study Selection
(05:27) IOT Client Example and Industry Context
(05:58) Dreamforce Campaign: Event-Based Outreach Strategy
(07:43) Events as High-ROI Outreach Opportunities
(08:00) Ankit's Background: From Physics to GTM Engineering
(09:10) Naval Ravikant's Influence and LinkedIn Ghostwriting Origins
(09:51) The Future: Micro-targeting and Intent-Based Campaigns
(11:02) AI Accessibility: From Cursor to Devin for GTM
🔗 CONNECT WITH ANKIT
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - [email protected]
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/smarter-outbound-better-pipeline-ft-ankit-singh/id1837922764
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
40 episodes
