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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If your feed goes dead every time you don’t have a client project on your desk, we need to talk.
Because relying on “live work” to fuel your marketing is exactly why your pipeline feels so stop-and-go.
In this episode, I’m breaking down how to squeeze every drop out of the work you’re already doing so you can stay visible, build trust, and actually sell — even when business is quiet.
We’ll cover:
- Why relying on active client work keeps you stuck in feast-or-famine.
- 4–5 ways to frame every single project so it turns into weeks of content.
- How leverage = consistency, and consistency = sales momentum.
- The simple shift that makes your content work like a mini funnel on repeat.
Stop waiting for “new work” to have something to say. Start leveraging what you’ve already got.
📌 Links & Resources:
→ Grab the 5-Day Email Sequence Map
→ DM me on Instagram: @stine.andersson.co
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