The most dangerous moment in your thought leadership journey isn't when you face criticism—it's when you abandon your authentic voice because the world isn't responding as quickly as you expected. What looks like overnight success is almost always the result of years of consistent effort that no one was paying attention to.

In this episode, I explore why consistency in your authentic approach is the foundation of all lasting thought leadership impact. Drawing from real examples like James Clear's years of writing before Atomic Habits became a bestseller, I reveal how real growth follows an S-curve pattern—first they sleep, then they creep, then they leap—rather than the hockey stick trajectory we're conditioned to expect.

I share the story of a client whose weekly podcast seemed to produce slow results until we discovered that their last four five-figure speaking engagements all came from listeners who had spent hours building trust through consistent episodes. This episode will shift how you measure progress and help you stay committed to your authentic voice during the critical foundation-building phase when results feel painfully slow.

IMPACT POINTS FROM THIS EPISODE:

⚡ Sleep, Creep, Leap: Real Growth Follows an S-Curve – Most people give up during the "sleep phase" when foundational work is happening below the surface. The trees that look like they're not growing are establishing root systems that enable the eventual leap phase that appears sudden to outside observers.

⚡ Focus on Lead Measures, Not Lag Measures – Instead of measuring audience size or engagement rates (things you can't control), measure how consistently you show up, how clearly you're articulating your ideas, and whether you're attracting the right people—even if it feels slow.

⚡ Breakthrough Comes From Consistency, Not Tactics – The difference between where you are and where successful thought leaders are isn't usually a different strategy—it's time and consistency with an aligned approach. Your ideas need time to take root before people can respond.

PEOPLE & RESOURCES MENTIONED:

• Take the Thought Leadership Archetype Assessment
• James Clear
  • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
• Amy Porterfield
• Jenna Kutcher
• Dustin Riechmann
• Nathan Barry
  • Nathan Barry Show - Episode 78: How To Turn Podcast Guesting Into a $1M Business with Dustin Riechmann
• Veronica Romney
• Sharon McMahon
  • Instagram - @sharonsaysso
• Chappell Roan
  • Chappell Roan - Then and Now Video “Pink Pony Club”
• Brené Brown
• Brand Builders Group

CONNECT WITH MACY:

• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Email: [email protected]
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com
  
  

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