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#188 How Traditional Media Drove $100K+ in Plumbing Leads

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Manage episode 478416392 series 2902088
Content provided by John Wilson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Wilson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Looking to grow your home service business with smarter marketing?
In this episode, uncover expert strategies to elevate your brand, dominate local search, and drive real results through modernized media tactics. Tony Castellucci from Wanamaker Advertising joins us to break down how service businesses can shift from outdated marketing methods to high-converting digital strategies that work in 2025.

Learn why optimizing your Google My Business profile is now the most effective organic lead generator, how to use LSAs the right way, and where traditional channels like TV and radio still hold value—when used strategically. We also dig into ROI tracking, tech-powered branding, and building a unified marketing approach that amplifies reach and impact.

This episode is packed with insights for home service business owners, marketers, and anyone looking to build a stronger brand presence both online and offline.

🚨 In This Episode, We Cover:
🔹 Why GMB now outperforms LSAs for local leads
🔹 Making traditional media like TV & radio work in 2025
🔹 When to modernize vs. when to double down on classics
🔹 Tactical tips for tracking ROI across platforms
🔹 Blending digital and traditional to scale your brand
🔹 Lead gen strategies tailored to the home service industry
🔹 Branding that cuts through noise in competitive markets


💼 Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?


🔗 Check them out here:
💼 Special Thanks to FieldPulse
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo here

🎙️ Episode Host:
🗣️ John Wilson – Follow on X: @WilsonCompanies

🎙️ Episode Guest:
🗣️ Tony Castellucci – Follow on X: @leads_wantmore
📍 Check out Wanamaker Advertising → wantmore-leads.com

📢 Enjoyed the episode?
✅ Like, Comment & Subscribe for more content on service business growth, marketing, and smart scaling strategies.

Send Us Mail!

More Ways To Connect with O&O

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer:
Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.

  continue reading

Chapters

1. Intro – Marketing for Home Service Companies (00:00:00)

2. In-Studio Discussion with Tony from Wanamaker (00:01:40)

3. The Impact of Digital Changes on Lead Generation (00:04:00)

4. Understanding Advertising Budgets (00:35:47)

5. Competition and Market Awareness (00:38:25)

6. The Balance of CPM and Audience Targeting (01:09:48)

7. Optimizing Media Buying Strategies (01:15:43)

8. The Future of Traditional Media (01:21:09)

223 episodes

Artwork
iconShare
 
Manage episode 478416392 series 2902088
Content provided by John Wilson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Wilson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Looking to grow your home service business with smarter marketing?
In this episode, uncover expert strategies to elevate your brand, dominate local search, and drive real results through modernized media tactics. Tony Castellucci from Wanamaker Advertising joins us to break down how service businesses can shift from outdated marketing methods to high-converting digital strategies that work in 2025.

Learn why optimizing your Google My Business profile is now the most effective organic lead generator, how to use LSAs the right way, and where traditional channels like TV and radio still hold value—when used strategically. We also dig into ROI tracking, tech-powered branding, and building a unified marketing approach that amplifies reach and impact.

This episode is packed with insights for home service business owners, marketers, and anyone looking to build a stronger brand presence both online and offline.

🚨 In This Episode, We Cover:
🔹 Why GMB now outperforms LSAs for local leads
🔹 Making traditional media like TV & radio work in 2025
🔹 When to modernize vs. when to double down on classics
🔹 Tactical tips for tracking ROI across platforms
🔹 Blending digital and traditional to scale your brand
🔹 Lead gen strategies tailored to the home service industry
🔹 Branding that cuts through noise in competitive markets


💼 Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?


🔗 Check them out here:
💼 Special Thanks to FieldPulse
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo here

🎙️ Episode Host:
🗣️ John Wilson – Follow on X: @WilsonCompanies

🎙️ Episode Guest:
🗣️ Tony Castellucci – Follow on X: @leads_wantmore
📍 Check out Wanamaker Advertising → wantmore-leads.com

📢 Enjoyed the episode?
✅ Like, Comment & Subscribe for more content on service business growth, marketing, and smart scaling strategies.

Send Us Mail!

More Ways To Connect with O&O

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer:
Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.

  continue reading

Chapters

1. Intro – Marketing for Home Service Companies (00:00:00)

2. In-Studio Discussion with Tony from Wanamaker (00:01:40)

3. The Impact of Digital Changes on Lead Generation (00:04:00)

4. Understanding Advertising Budgets (00:35:47)

5. Competition and Market Awareness (00:38:25)

6. The Balance of CPM and Audience Targeting (01:09:48)

7. Optimizing Media Buying Strategies (01:15:43)

8. The Future of Traditional Media (01:21:09)

223 episodes

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