Meghan Markle’s new rosé has officially arrived, priced at $30 a bottle—but sold only in pricey bundles. In this episode, we unpack the hype, the fine print, and the criticism swirling around As Ever’s luxury pricing, production secrecy, and jam-adjacent marketing. Brand experts weigh in on whether the Duchess can scale without selling out, while sources close to Meghan push back on accusations of manufactured scarcity. Also: Sarah Ferguson makes a surprise Wimbledon appearance, and King Charles kicks off Royal Week in Scotland.
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