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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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In the age of Facebook and Twittter and Web 2.0, the role of the publicist has changed. Many authors can conduct their own publicity campaigns and reach out to media themselves. Authors are blogging and coming up in search engines - and getting interviews on the radio and TV, written up in magazines and newspapers. Smart authors are learning how to leverage their content and messages for syndicated articles, videos, teleseminars, webinars, podcasts and blog tours. And there's so much more! I teach it all! So, is there a need for a publicist today? YES! And what does a book publicist do actually? Well, I'll break it down for you - including the fees. I'll even tell you what blogs, books you should read and what conferences you should be attending - if you're serious about your writing/speaking career. Listen up and join my VIP list www.PamPerryPR.com
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