What happens when 91% of your employees don't understand their health benefits? Nick Dial, insurance broker and author, joins us to tackle this startling reality facing today's businesses.
Nick shares his mission to cut through the noise of employee benefits by eliminating insurance jargon and helping employers structure benefits that truly serve their team members. He highlights the dangerous "set it and forget it" approach that plagues most benefit programs, explaining how this static mindset fails to account for life's natural evolutions – from having children to caring for aging parents.
The conversation takes a powerful turn when Nick reveals the personal tragedy behind his passion. After his father-in-law suffered a devastating stroke in 2017, properly structured insurance became the financial lifeline that allowed his family to thrive despite catastrophe. This experience crystallized Nick's purpose: ensuring that when employees face their worst day, their benefits actually work as intended.
For business owners struggling with benefits administration or employees confused by insurance terminology, this episode offers a refreshing perspective that transforms employee benefits from an obligatory expense into a strategic asset. Nick's approach mirrors our own design philosophy – helping clients see what they can't see and asking the right questions to uncover true needs. We also discuss his new book, "Insurance Makes Sense," which offers a jargon-free guide to looking at insurance strategically.
Ready to make your benefits program actually benefit your team? Listen now and discover how to break free from the insurance knowledge gap that's costing your business more than you realize.

You can connect with Nick at [email protected].

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