The discussion spans Berendia's journey from her early passion for science to her significant roles in commercial sales and leadership at renowned companies like GE Healthcare, Millipore, and Miltenyi Biotec. The narrative explores the evolution of sales tools, the impact of AI on the future of sales, and the intersection of technical and soft skills in the industry. It also tackles important themes of diversity and inclusion within the workplace, reflecting on the challenges and opportunities for minority leaders. Brina shares her vision for the future, emphasizing the importance of empathy, continuous learning, and a people-centric approach to leadership. Tune in for insights on career progression, embracing new ideas, and making a meaningful impact in life sciences.
00:00 Introduction and Background
01:12 Journey into the Life Sciences Industry
02:17 Sales Skills and Technical Knowledge
04:15 Changes in Sales and Customer Dynamics
06:43 The Future of Sales with AI
16:26 Diversity and Inclusion in the Workplace
28:01 Career Aspirations and Leadership
32:03 Conclusion and Final Thoughts