Vertical SaaS is bifurcating into two distinct approaches – and one approach will dominate.

Joshua Silver (Founder & CEO of Rainforest) is joined by Ari Myers, Head of Commercial Strategy at Kanmon, to talk about the synergy between embedded payments and embedded lending, why the next generation of SaaS platforms will need to be fintech-first to stay competitive, and how to avoid the most common fintech fails.

They covered:

• Two types of SaaS companies that are emerging, and how to be on the winning side.
• The non-negotiable prerequisite for embedded fintech success (hint: it’s not the product)
• How to activate your GTM org with sales incentives, quota retirement, new demo patterns, and more
• The "trifecta" of execution: executive sponsorship, cross-functional ownership, and departmental accountability
• Why aligned incentives between fintech providers and platforms create a win-win-win for SaaS companies, partners, and their end users

Full transcript: https://rainforestpay.com/blog/payments-strategy-show-009-ari-myers

The Payments Strategy Show is brought to you by Rainforest, embedded payments purpose-built for vertical SaaS.

Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.

Learn more: https://rainforestpay.com

Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay