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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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How do software companies transform payments from a bolt-on feature to a thriving profit center? In today's episode of The Payments Strategy Show, Ali Mast of Parachute Advisory shares her experience from a career at the intersection of SaaS and payments, and what she learned from embedding payments in 40+ software platforms.
- Why SaaS and payments companies often "speak different languages" and how to bridge the gap.
- How evolving banking and regulatory conditions have made it harder for SaaS companies to become payfacs and the growing role of modern payfac-as-a-service providers.
- Revenue-maximizing best practices for sales enablement, customer success, and more.
- What mid-market SaaS companies need to consider before taking on payments risk.
- Why SaaS leaders need to own their payments strategy—or risk losing revenue to third parties.
The Payments Strategy Show is brought to you by Vertex and Rainforest.
Vertex: The Vertical Software Conference
September 9th, 2025 in San Francisco, CA
https://www.vertexconference.com/
Rainforest is the embedded payments purpose-built for vertical SaaS.
Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.
Learn more: https://rainforestpay.com
Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay
Chapters
1. Navigating Payments in the Software Industry (00:00:00)
2. Maximizing Software Payments Strategy (00:08:45)
3. Strategic Considerations for Software Payments (00:12:38)
22 episodes
