Influences on Business - Deep Dive 8: Navigating the Competitive Environment

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Episode 8: Navigating the Competitive Environment

In this episode of the Influences on Business series, we dive into the competitive environment and explore how businesses compete for customers, tackle market challenges, and mitigate risks. Learn how local, national, and global competition shapes industries and discover the strategies businesses use to stand out, including promotions, pricing, quality improvements, and innovative customer service.

We also revisit BrewBliss, our fictional coffee shop, to bring these concepts to life. In this episode, BrewBliss faces stiff competition from local cafés but finds creative ways to differentiate its brand and retain its loyal customer base.

Whether you’re studying for your GCSEs or curious about what it takes to thrive in a competitive market, this episode is packed with practical insights and relatable examples.

Credits: Audio and AI assistance powered by Google Notebook LM.

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