Episode 1: Identifying and Understanding Customer Needs

In this episode, we kick off the Marketing Unit by exploring the crucial concept of identifying and understanding customer needs. We discuss why it’s essential for businesses to understand their customers, including how it helps them create products or services that customers want to buy, avoid costly mistakes, and remain competitive in the market.

We explain how identifying and satisfying customer needs can increase sales, select the right marketing mix, and build customer loyalty. Whether you’re learning about marketing for the first time or revising for exams, this episode provides the foundations to understand how customer needs drive business success.

Credits: Audio and AI assistance powered by Google Notebook LM.

Send us a text