Episode 7: Promotion – Engaging Customers and Driving Sales

In this episode, we focus on Promotion, the third "P" of the marketing mix, and its role in attracting customers and boosting sales. We explore a range of promotional methods, including advertising, sales promotions, sponsorship, and social media, to show how businesses reach their audience.

Using the fictional business BrewBliss, we illustrate how real businesses leverage promotion to connect with their target market and stand out in competitive industries. We also discuss the factors influencing a business’s promotional mix, such as finance, competition, and target market, and explain how effective promotion builds brand loyalty and drives revenue. Perfect for GCSE Business Studies students, this episode provides practical insights into the art of engaging customers and standing out in the market.

Credits: Audio and AI assistance powered by Google Notebook LM.

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