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Episode 9: The Fictional Story of LuxeGuard

In this episode, we follow the fictional yet educational journey of LuxeGuard, a premium tech accessories company created to help GCSE Business Studies students understand key concepts. Led by the visionary Maya Patel, LuxeGuard’s story explores how businesses apply market segmentation, the marketing mix, product life cycle management, and the Boston Matrix to achieve success.

This engaging tale combines business theory with relatable examples, showing how companies can balance sustainability, innovation, and style to meet customer needs. Perfect for GCSE revision, LuxeGuard’s fictional journey brings business concepts to life, helping you feel confident and prepared for your exams.

Credits: Audio and AI assistance powered by Google Notebook LM.

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60 episodes