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“Playlists are not a marketing plan.” The Charles Alexander Interview

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Manage episode 336388236 series 3093055
Content provided by Trustream. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trustream or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Penny Lane is a show about the business, economics, and technology of music streaming, hosted by Matt Squire and Shawn Yeager, and presented by Trustream.

This Week’s Guest

Charles Alexander is an independent singer/songwriter, digital strategist and artist manager. He recently launched Systemic, an artist & label services company specializing in streaming platforms such as Spotify, Apple Music, Amazon, YouTube and Pandora. He also owns Outside The Box Music, an artist management & marketing company where he helps artists, musicians & songwriters create and extend their online presence. He has run digital campaigns for such diverse clients as Ryan Cabrera, Curb Records, Keb’ Mo’ and Lacy Cavalier, amongst others.

We asked Charles to join us to discuss streaming’s evolving role in artists’ careers, from the ways they create, to how they market and promote their music, to the ways in which they earn a living.

Highlights

In this episode, we cover topics including:

  • How to value stream counts
  • Why playlists are not a marketing plan
  • The importance of knowing by whose rules you’re playing
  • The measurements Spotify uses to determine how audiences respond to a song
  • Paid vs ad-supported, and the cost of free
  • How streaming factors into a holistic marketing plan
  • What and who artists should trust in the age of streaming

Resources

  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 336388236 series 3093055
Content provided by Trustream. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trustream or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Penny Lane is a show about the business, economics, and technology of music streaming, hosted by Matt Squire and Shawn Yeager, and presented by Trustream.

This Week’s Guest

Charles Alexander is an independent singer/songwriter, digital strategist and artist manager. He recently launched Systemic, an artist & label services company specializing in streaming platforms such as Spotify, Apple Music, Amazon, YouTube and Pandora. He also owns Outside The Box Music, an artist management & marketing company where he helps artists, musicians & songwriters create and extend their online presence. He has run digital campaigns for such diverse clients as Ryan Cabrera, Curb Records, Keb’ Mo’ and Lacy Cavalier, amongst others.

We asked Charles to join us to discuss streaming’s evolving role in artists’ careers, from the ways they create, to how they market and promote their music, to the ways in which they earn a living.

Highlights

In this episode, we cover topics including:

  • How to value stream counts
  • Why playlists are not a marketing plan
  • The importance of knowing by whose rules you’re playing
  • The measurements Spotify uses to determine how audiences respond to a song
  • Paid vs ad-supported, and the cost of free
  • How streaming factors into a holistic marketing plan
  • What and who artists should trust in the age of streaming

Resources

  continue reading

7 episodes

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