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Building an Ice Cream Empire with a Beat-up Truck and a Few Good Friends
Manage episode 406092776 series 3316672
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Michael sits down with Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream, who shares his journey from driving an ice cream truck to growing a million-dollar ice cream business. His recipe is simple: make a delicious product with quality ingredients, top it with excellent service, but most important is a healthy dose of perseverance.
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