))
Legacy Brands: How to Conquer New Markets with Daphne Johnson
Manage episode 491083337 series 3262645
Content provided by Steffen Horst. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steffen Horst or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of Performance Delivered, Steffen Horst speaks with Daphne Johnson, CEO and Growth Advisor at Daphne, about how legacy brands can successfully conquer new markets. Daphne shares her extensive experience working with Fortune 100 brands like Verizon, American Express, and Yahoo, and discusses foundational strategies such as understanding customer needs, identifying problems worth solving, and leveraging partnerships and technological innovations like AI. Daphne also delves into the importance of competitive analysis, customer interviews, and internal alignment when navigating market expansions. Tune in to gain insights on how legacy brands can adapt and thrive in an evolving marketplace.
216 episodes
Share
