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Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!
Manage episode 480202982 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what’s really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “lab,” you’ll get front-row insight into how Tier 11 is pivoting for better ROI using an unnamed—but highly effective—CAPI-based custom event system. If you’re a business owner, CMO, or media buyer navigating Meta’s new limitations, this episode is your tactical guide to staying ahead of the curve in 2025.
Chapters:
- 00:00:00 – Why This Meta Update Will Change Everything You Thought You Knew
- 00:00:58 – The Announcement That Shook Ad Agencies Worldwide
- 00:03:08 – John Moran’s Million-Dollar Test Lab Drops Game-Changing Intel
- 00:04:29 – The Secret Sauce: Merging Advantage+ with CAPI Like a Pro
- 00:05:28 – Meta Just Moved the Goalposts — Here’s What That Means for Your Sales
- 00:08:21 – If You're Still Running Ads the Old Way... You’re Already Losing
- 00:09:03 – What 7-Figure Testing Reveals About Meta’s Algorithmic Shift
- 00:11:05 – How AI + First-Party Data Are Quietly Rewriting the Rules of ROAS
- 00:15:57 – This CAPI Tactic Could Be the Attribution Fix You’ve Been Begging For
- 00:32:52 – Why Linear Data Flow Is Now the Backbone of Profitable Campaigns
- 00:33:11 – Miss This Tracking Detail? Say Goodbye to Scaling Cleanly
- 00:33:38 – The Disappearing Manual Button: What Meta Isn’t Telling You
- 00:34:34 – The New Blueprint for Building Future-Proof Campaigns
- 00:36:14 – Budget Allocation Tactics That Survive Meta’s Latest Chaos
- 00:37:02 – Audience Strategy 3.0: Custom Signals That Cut Through the Noise
- 00:51:07 – What Real Creative Testing Looks Like (Hint: It’s Not What You Think)
- 00:53:35 – Final Fire: Live Q&A, Rapid Tactics, and Ralph’s No-BS Advice
LINKS AND RESOURCES:
- Episode 691: The MAJOR Meta Advantage+ Changes You Must Know
- Meta Advantage + Breaking News! | Tier 11 Live! - EP037
- Get Your nCAC Calculator Now!
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
712 episodes
Share
Manage episode 480202982 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what’s really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “lab,” you’ll get front-row insight into how Tier 11 is pivoting for better ROI using an unnamed—but highly effective—CAPI-based custom event system. If you’re a business owner, CMO, or media buyer navigating Meta’s new limitations, this episode is your tactical guide to staying ahead of the curve in 2025.
Chapters:
- 00:00:00 – Why This Meta Update Will Change Everything You Thought You Knew
- 00:00:58 – The Announcement That Shook Ad Agencies Worldwide
- 00:03:08 – John Moran’s Million-Dollar Test Lab Drops Game-Changing Intel
- 00:04:29 – The Secret Sauce: Merging Advantage+ with CAPI Like a Pro
- 00:05:28 – Meta Just Moved the Goalposts — Here’s What That Means for Your Sales
- 00:08:21 – If You're Still Running Ads the Old Way... You’re Already Losing
- 00:09:03 – What 7-Figure Testing Reveals About Meta’s Algorithmic Shift
- 00:11:05 – How AI + First-Party Data Are Quietly Rewriting the Rules of ROAS
- 00:15:57 – This CAPI Tactic Could Be the Attribution Fix You’ve Been Begging For
- 00:32:52 – Why Linear Data Flow Is Now the Backbone of Profitable Campaigns
- 00:33:11 – Miss This Tracking Detail? Say Goodbye to Scaling Cleanly
- 00:33:38 – The Disappearing Manual Button: What Meta Isn’t Telling You
- 00:34:34 – The New Blueprint for Building Future-Proof Campaigns
- 00:36:14 – Budget Allocation Tactics That Survive Meta’s Latest Chaos
- 00:37:02 – Audience Strategy 3.0: Custom Signals That Cut Through the Noise
- 00:51:07 – What Real Creative Testing Looks Like (Hint: It’s Not What You Think)
- 00:53:35 – Final Fire: Live Q&A, Rapid Tactics, and Ralph’s No-BS Advice
LINKS AND RESOURCES:
- Episode 691: The MAJOR Meta Advantage+ Changes You Must Know
- Meta Advantage + Breaking News! | Tier 11 Live! - EP037
- Get Your nCAC Calculator Now!
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
712 episodes
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Similar to Perpetual Traffic
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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