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The MAJOR Meta Advantage+ Changes You Must Know

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Manage episode 478995227 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers differently depending on their vertical, budget, and approach.

The duo breaks down what’s really changing inside Meta, why this isn’t just another temporary tweak, and how to adapt before it’s too late. Whether you manage multimillion-dollar campaigns or are just looking to optimize your ad spend, this is a tactical must-listen. Expect conversation on creative fatigue, campaign segmentation, broad targeting, and what "control" in Meta advertising actually means now.

Chapters:

  • 00:00:00 – Kicking Things Off: What’s Really Happening Behind the Ads
  • 00:00:49 – Meta Drops a Bombshell—Here’s What You Need to Know
  • 00:02:18 – Is Advantage+ Your Friend or Foe? The Real Scoop Inside Ads Manager
  • 00:05:17 – What These Changes Actually Mean for Your Ad Strategy
  • 00:12:39 – Future-Proofing with Custom Conversions (Before It’s Too Late)
  • 00:19:13 – Your Move: What Smart Advertisers Should Do Right Now

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  continue reading

710 episodes

Artwork
iconShare
 
Manage episode 478995227 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers differently depending on their vertical, budget, and approach.

The duo breaks down what’s really changing inside Meta, why this isn’t just another temporary tweak, and how to adapt before it’s too late. Whether you manage multimillion-dollar campaigns or are just looking to optimize your ad spend, this is a tactical must-listen. Expect conversation on creative fatigue, campaign segmentation, broad targeting, and what "control" in Meta advertising actually means now.

Chapters:

  • 00:00:00 – Kicking Things Off: What’s Really Happening Behind the Ads
  • 00:00:49 – Meta Drops a Bombshell—Here’s What You Need to Know
  • 00:02:18 – Is Advantage+ Your Friend or Foe? The Real Scoop Inside Ads Manager
  • 00:05:17 – What These Changes Actually Mean for Your Ad Strategy
  • 00:12:39 – Future-Proofing with Custom Conversions (Before It’s Too Late)
  • 00:19:13 – Your Move: What Smart Advertisers Should Do Right Now

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  continue reading

710 episodes

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