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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more.
Check out the offer at: https://www.tiereleven.com/cd
Meta’s latest update will fundamentally change how your ads are ranked, served, and scaled. However, most advertisers don’t even know it’s already live. This week, I’m joined by Andrew Foxwell, one of the sharpest Meta strategists in the game.
Andrew breaks down Meta’s new GEM model, the “central brain” now powering ad delivery across Facebook, Instagram, and WhatsApp. We talk about cross-platform signals, why organic content matters again, and how GEM connects directly to Andromeda’s creative ranking system. We also get into workflows and what your team should change immediately to stay ahead of this shift.
In This Episode:
- How GEM impacts Meta ads performance
- The difference between GEM and other Meta updates
- How advertisers can train GEM effectively
- GEM’s impact on the role of organic content
- What makes a “good ad” now
- The necessary mindset shift for advertisers
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Connect with Andrew Foxwell:
- LinkedIn: https://www.linkedin.com/in/andrew-foxwell-2a533b7
- Instagram: https://www.instagram.com/andrewfoxwell/
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
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Connect with Lauren Petrullo:
- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
https://www.activecampaign.com/
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