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10: Overlooking Email? Unlock Creative Email Marketing Strategies for Pet Service Businesses with Tori Mistick
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Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one of the highest returns on investment of any marketing channel—with studies showing a $35 return for every $1 spent.
In this episode, I'm thrilled to welcome Tori Mistick, founder of Wear Wag Repeat and a true expert at building genuine connections through email marketing. If you're feeling overwhelmed by email marketing or looking for more reliable ways to reach your clients, this episode is packed with actionable strategies specifically for local pet service businesses.
Here's what we get into:
- How to start email marketing (even if tech isn't your thing!)
- Smart strategies to grow your list without feeling pushy or salesy
- What emails to send (and how often to send them)
- Pro tips for writing subject lines people want to open
- Creative ways to nurture current clients and win back past ones
- How to personalize emails for your local pet-loving community
- Simple automation tricks that save you time and energy
Ready to transform your email marketing strategy? Tune in to discover proven strategies for connecting with pet parents and growing your business through the power of email.
Remember Tori's key advice: "How easy can it be?" Email marketing doesn't have to be complicated to be effective!
Links mentioned:
- Join Tori’s Wear Wag Repeat Community
- Tori’s Instagram
- Try Flodesk for your email and get 50% off for a year!
- Sign up for a free trial of Kit (formerly Convertkit)
- Analyze website user behavior with HotJar
- Read the episode blog for more: https://www.petmarketingunleashed.com/post/email-marketing-strategies-with-tori-mistick
- Pet Marketing Unleashed website
- Join our FREE FB Community
- Pet Marketing Unleashed IG
Chapters
1. 10: Overlooking Email? Unlock Creative Email Marketing Strategies for Pet Service Businesses with Tori Mistick (00:00:00)
2. Tori's background and journey with Wear Wag Repeat (00:02:03)
3. Why email marketing vs social media (00:03:18)
4. First steps to start email marketing (00:07:34)
5. Tips for using pop-ups effectively (00:10:02)
6. How to grow your email list with valuable content (00:13:15)
7. What emails to send and how often (00:17:48)
8. Ideas for local pet business email content (00:20:17)
9. How to write emails that convert without being salesy (00:24:49)
10. Strategies for nurturing current and past clients (00:32:53)
11. Tips for personalizing emails and building connections (00:37:33)
12. Subject line tips that get emails opened (00:42:14)
13. Final email marketing strategies and keeping it simple (00:45:37)
14. Information about Where Wag Repeat Society (00:48:16)
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