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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Aaron welcomes Cory Jez, founder of TourIQ, to discuss how advanced data is transforming the way PGA Tour professionals approach their game. Cory pulls back the curtain on the power of analytics, from building player-specific strategies and practice routines to uncovering surprising truths hidden within golf stats. Learn how the right data can sharpen practice, inform smarter decisions, and ultimately elevate performance on and off the course. If you want to understand what it means to treat your game like a business, this conversation is your first step toward a true competitive edge.
Follow Cory and TourIQ
Cory Jez: https://www.linkedin.com/in/coryjez/
TourIQ: https://www.tour-iq.com/
Connect with and follow us
• Website: https://www.athletefamilyoffice.com/
• Instagram: https://www.instagram.com/awmcapital/
• LinkedIn: https://www.linkedin.com/company/awmcapital/
• YouTube: https://www.youtube.com/channel/UCc1NxpK21N1vKWEExC45YEA
• X: https://twitter.com/awmcapital
• Facebook: https://www.facebook.com/awmcapital/
Chapters
(00:25) Journey from NBA analytics to PGA Tour
(04:40) Applying analytics in golf
(09:40) The player as CEO and integrating analytics
(11:00) Structuring efficient practice and preparation
(16:20) Intentional practice and gamification
(21:10) Using ShotLink and contextual data analysis
(28:30) Designing data-driven interventions and improvement
(41:10) Course-specific preparation and practice planning
(54:20) Adapting analytics for college players and teams
19 episodes
