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When you hear the words Alzheimer's disease, what do you think of? The truth is, the picture most of us have of the disease is incomplete. Alzheimer's disease doesn't start when someone starts to lose their memory. It actually starts years – sometimes decades – earlier. The Rethinking Alzheimer's Disease Podcast is an engaging, narrative-style podcast miniseries for those curious or motivated to learn about Alzheimer’s disease. Perhaps you have a family member with Alzheimer’s disease, or ca ...
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In this Global Whispers webinar we explore market access for digital therapeutics. Clare Foy (Global Market Access Director – Mtech Access) speaks to Shefali Shah (Global VP, Market Value and Commercial Effectiveness – MindMaze) about the challenges and opportunities for digital therapies to gain market access and ultimately improve patient outcomes.
In the webinar, Clare asks Shefali about:
- The opportunities for digital technologies in neurology and how they may impact existing care pathways in the future
- How the digital technology market differs from the pharmaceutical market
- Regulatory and reimbursement challenges for digital technologies
- Her experiences in launching digital technologies in markets such as the US and Germany
- How digital technologies can be used to enhance and complement existing treatments/pathways of care
- Lessons other digital health, medical device and pharmaceutical companies can learn from Shefali’s experiences
The episode was first broadcast as a live webinar in June 2023. Learn more about this webinar at https://mtechaccess.co.uk/market-access-for-digital-therapies/
Learn how Mtech Access can support you with your market access journey at: https://mtechaccess.co.uk/global-market-access-and-pricing/
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Chapters
1. Introductions and welcome (00:00:00)
2. Opportunities for digital technologies in neurology (00:06:58)
3. Developing a new digital therapeutic - the process and key challenges (00:11:04)
4. Getting your technology to patients in different countries (00:14:16)
5. Post regulatory approval - Reimbursement challenges (00:19:13)
6. Reimbursement and market access strategies (00:26:23)
7. Patients' perceptions of digital therapeutics (00:28:53)
8. Healthcare professionals' perceptions of digital therapeutics (00:32:01)
9. The future of digital therapeutics (00:33:40)
10. Lessons for Pharma and Medtech companies (00:35:58)
11. What needs to change for market access for digital therapeutics? (00:39:31)
69 episodes
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