Craig Goodliffe, CEO and founder of Cyberbacker, shares his inspiring journey of building a global virtual assistant company with a mission to combat poverty and empower individuals worldwide. Since its launch in 2018, Cyberbacker has provided services to thousands of companies while maintaining a unique profit-sharing model that has distributed over $500,000 to associates. Craig’s vision for the future includes creating 15,000 jobs and sharing $5 million in profits by 2025.

The episode delves into Craig’s background as a coach with over 10,000 hours of experience, which laid the foundation for his leadership at Cyberbacker. Drawing inspiration from his grandfather Dennis and his experiences with community service initiatives like Keller Williams’ Red Day, Craig emphasizes the importance of purpose-driven work.

Listeners gain insights into the challenges Craig faced, such as navigating PayPal account suspensions and relocating operations to the Philippines to stabilize the company. He highlights Cyberbacker’s role in connecting overworked individuals with job opportunities and fostering meaningful partnerships through franchising and collaboration.

Throughout the conversation, Craig encourages listeners to reflect on their purpose, set clear goals, and leverage resilience to overcome setbacks. His passion for coaching, empowering others, and making a positive impact on the world shines through, leaving listeners inspired to pursue their own missions with clarity and determination.

Key Insights:

• Cyberbacker’s Mission: Combating poverty through job creation, profit sharing, and meaningful partnerships.

• Rapid Growth: Launched in 2018, Cyberbacker serves thousands of companies globally with plans for 15,000 jobs and $5 million in profit sharing by 2025.

• Profit Sharing: Over $500,000 distributed to associates, directly impacting their quality of life.

• Challenges Overcome: Navigated a PayPal account suspension holding $136,000 by relocating operations to the Philippines.

• Franchise Model: Partnering with individuals in fields like accounting and cybersecurity to expand impact.

• Coaching Expertise: Over 10,000 hours of experience guiding others to discover purpose and achieve goals.

• Inspirational Leadership: Lessons from Craig’s grandfather, Dennis, and community service experiences shaped his values.

• Purpose and Resilience: Emphasizing the importance of knowing one’s “why” to navigate challenges and maintain focus.

• Community Impact: Gratitude for the tangible improvements in employees’ lives, such as financial stability and better living conditions.

Call to Action: Encouragement for listeners to reflect on their purpose and connect with Cyberbacker to explore opportunities.