🎙️ Welcome back to another powerful episode of The Physicians and Properties Podcast with your host, Dr. Alex Schloe!

Today’s guest, Bob Frady, is a serial entrepreneur, data innovator, and the CEO and co-founder of Property Lens—a revolutionary tool giving homebuyers and investors access to the same risk data insurance companies use, before they buy a property.

After years of building data-centric businesses, including a successful exit from his last startup HazardHub, Bob is on a mission to bring radical transparency to real estate. Drawing from his own frustrating experience buying a house, he built Property Lens to be the “Carfax for homes”—arming buyers with everything from flood risk and roof condition to nearby hazards and permitting history.

In this episode, Bob shares what it’s like to bootstrap a company vs. raise venture capital, why the right business partner can make or break your success, and how culture matters just as much as skill when hiring. He also explains why most investors are flying blind—and how data can give you the edge to negotiate better deals and avoid costly surprises.

💡 What You’ll Learn in This Episode:

✔️ How Bob bootstrapped HazardHub, sold it, and launched Property Lens
✔️ Why building with the end in mind creates clarity and value
✔️ The hidden risks homeowners and investors need to know (but aren’t told)
✔️ The surprising way insurance companies view you as a customer
✔️ Why sharing risk data with buyers is a game-changer for the industry
✔️ How to find the right business partner and avoid hiring mistakes
✔️ What Property Lens offers—and why every investor should use it before making an offer

🔥 Key Takeaways:

✔️ Investors often have less information than insurance companies—Property Lens fixes that
✔️ Real estate decisions shouldn’t be made in the dark, know what you are buying before you walk in
✔️ Bootstrapping builds grit; raising VC capital brings a whole new set of challenges
✔️ Culture-fit is more important than skill-fit when building a team
✔️ Great businesses start with great people and partnerships rooted in complementary strengths
✔️ Data is power and it can save you thousands on your next deal

Whether you're a physician looking to invest smarter, a homeowner wanting peace of mind, or an entrepreneur eager to build with impact—this episode is packed with wisdom and practical strategies to help you succeed.

If you're ready to eliminate guesswork from your investing, avoid hidden property risks, and make smarter, data-driven decisions, then this is the episode for you.

Connect with Bob Frady:

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