Sara Spannar, VP of Global Marketing at Zalando, joins Janine Matos to explore the power of purpose, simplicity and empowerment in marketing fashion and lifestyle brands.

Janine and Sara dive into a wide ranging conversation covering Sara’s personal perspective on her career to the marketing philosophies and strategies drive her work.

They discuss the evolving landscape of fashion and lifestyle e-commerce, the importance of confidence in personal style, and the focus on customer engagement.

Sara shares insights from her career journey, including her time in the music industry and the transition to fashion, emphasising the significance of purpose and what she calls “the worlds smallest, biggest question”.

Her Pieces of Me include a book, some powerful words of advice… and a chicken foot.

To learn more about careers at Zalando, visit jobs.zalando.com.